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An LSP member’s view of this year’s “The Special Event” in Chicago, IL.

LSP board member Steve Jaffe just got back from attending TSE, The Special Event, in Chicago and passed along these observations to share here on the LSP blog.

Having spent three full days at TSE, The Special Event, the buzz was all about the “How?”.

How do I promote what I do?
How can I do something I haven’t done before?
How can we add “wow” to our events?

TSE draws a variety of attendees. From show veterans to those just finding a start, the conference and trade show offers plenty of ideas and information for anyone interested in finding the next big “wow” for their events.

The educational sessions drew capacity attendance with lots of great information being shared by a varied slate of industry professionals. The trade show floor boasted more than 300 exhibitors with displays and vendors representing products and services from linens to power support.

Site shotMore specialized services like event insurance and custom app development found a place, and an interested audience, on the floor as well. A trend seems to be building for the use of social media and specialized apps, for promoting and sharing up-to-the-minute information on event details with event goers, organizers and production staffs.

Technology was also a big hit this year. Among many new technologies evident was the use of wireless lighting, including battery powered LED cans with remote capability. One area of the trade show floor featured a band staged under a lighting rig that was being controlled by attendees in the audience using iPads with a custom control app. No lighting or mix position required. Very impressive.

For those interested, the Gala award winners are scheduled to be posted on the event website at this link.

This year, the Chicago weather kept all of the activity indoors, yet the event still managed to draw more than 5,000 attendees. Next year’s TSE is again scheduled for January and will be located in Nashville. A great event, well worth attending.

Steve Jaffe is a founding board member of the International Guild of Live Show Producers. Outside of his contributions to LSP, Steve is Manager of Business Development at Hertz Energy Services.

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